Common scents: How the pandemic changed Australia’s fragrance-shopping preferences
If lipsticks were used as a gauge of consumer spending in past crises, this pandemic may have crowned a new barometer: fragrances.
We put away the lipstick as we spent more time at home and when out, were hidden behind masks. On the other hand, fragrances – both for the body and home – have seen an increase in popularity, as many of us explore ways to make ourselves feel and live better while at home.
Sales aren’t the only thing coming up roses with scents. Across Amazon.com.au, fragrance preferences have bloomed with the pandemic, with shopping trends on amazon.com.au indicating Australians are shifting from celebrity perfumes to more niche and high-end luxury brands. Labels that have experienced the biggest surges in popularity so far this year on amazon.com.au include classic and cult favourites such as Armani, Calvin Klein, Christian Dior, Higo Boss, Viktor & Rolf and Versace.
Put it down to a return to forever favourites – while shoppers might be spending less on luxury goods these days, independent research has found that spending on ‘timeless’ products, particularly in the beauty category, hasn’t been affected.
In celebration of International Fragrance Day (March 21), here’s a list of the 20 top-selling scents on Amazon Australia – 10 by dollar value, 10 by units sold – from Feb 2020 to Feb 2021.
Bestsellers by dollar value sold:
1. Versace Eros EDT
2. Calvin Klein Euphoria EDP
3. Hugo Boss BOSS Bottled EDT
4. Giorgio Armani Si EDP
5. Christian Dior Sauvage EDT
6. Viktor & Rolf Flower Bomb EDT
7. Calvin Klein CK One EDT
8. Paco Rabanne 1 Million EDT
9. Issey Miyake L'eau d'Issey Pour Homme Intense EDT
10. Calvin Klein CKIN2U EDT
Bestsellers by units sold:
1. Calvin Klein CK One EDT
2. Nautica Voyage EDT
3. Calvin Klein Euphoria EDP
4. Davidoff Cool Water EDT
5. Hugo Boss BOSS Bottled EDT
6. Calvin Klein CKIN2U EDT
7. Calvin Klein Free EDT
8. Calvin Klein Eternity EDT
9. Calvin Klein Eternity Aqua EDT
10. Calvin Klein CK One Gold EDT