It may come as a surprise, but pyjamas can be a powerful tool in the fight against childhood cancer!
For the first time in Australia, 2018 saw Amazon Operations participate in Amazon Goes Gold, a global initiative to raise awareness and support for sick kids.
On September 12, the team at Amazon’s Dandenong South and Moorebank Fulfilment Centres came to work dressed in their PJs for the PJammin’ Party, marking their support for these brave little ones.
For everyone that came in PJs a gold coin donation was made, which was matched by Amazon and then donated to the Royal Children’s Hospital Foundation in Melbourne and the Sydney Children’s Hospital at Westmead.
Worldwide, more than 300,000 children will be diagnosed with pediatric cancer this year, but Amazon has the opportunity to directly influence these tragic statistics, making a difference for thousands of children and their families.
The campaign’s title, ‘Goes Gold’, was selected because childhood cancer charities around the world are represented by a gold ribbon; the PJs are a mark of solidarity for children with cancer, who often spend years living in their pyjamas during treatment and recovery.
Pajamas are the battle uniform for kids with cancer. They spend months, even years, in their pajamas during treatment and recovery, Through pajamas we stand in solidarity to show we care and that they’re not alone.
As always, Amazon is dedicated to supporting local communities, and these donations will go towards helping kids who are not only among their community’s most vulnerable members, but also their most courageous.