We are excited to announce the launch of the Amazon Fashion 2018 Local Brand Award, giving up and coming Aussie brands the opportunity to win a $75,000 marketing package to accelerate their growth and introduce them to more customers around the country. These 15 fashion houses offer everything from men’s leather shoes, to sustainable bags and clutches, to Bondi-born sunglasses.
A new storefront which has gone live on amazon.com.au today, features more than 150 Australian fashion brands. With tens of millions of products across more than 1,000 local and international fashion brands available on amazon.com.au, the Local Fashion Store aims to give customers a curated selection of some of the brilliant local labels available in the store.
Our Head of Fashion, Angela Langmann said, “We are really excited to be empowering some brilliant home grown talent by putting them front and centre on our Fashion store. We know Aussies love to shop local and we want to help them do just that with our Amazon Fashion 2018 Local Brand Award and The Local Fashion Store.”
Customers will be responsible for choosing the winner by voting for their favourite brand from the shortlisted 15 before midnight on the 4th December 2018. By voting, customers will automatically be entered into a prize draw to win a $500 Gift Card and an Amazon Echo.
See all 15 brands below:
1. Antoine & Stanley – A men’s leather shoes and accessories brand founded more than ten years ago by a couple of mates who appreciated quality and were frustrated by the lack of reasonably priced options.
2. Croft – Up and running since 2005, bringing tried and true shoe-making techniques to the modern world with comfort never sacrificed for style. This Aussie brand insists on the very highest factory standards across their global footprint.
3. From St Xavier - A handcrafted bag and clutches label focused on meaningful design and sustainable production. Each piece can take up to four days and 20 hands to produce. FSX are conscious of their ethical and social impact and choose suppliers that give back to their workers and communities.
4. Jaggar - The debut footwear label for Australian Fashion Labels, Jaggar the Label launched in March 2016. From staple to statement, each shoe is designed with a refined, contemporary feel and premium quality and fit. Whilst still in its youth, the brand has been worn by celebrities such as Kourtney Kardashian, Kendall Jenner, Rocky Barnes and Emma Roberts.
5. Local Supply - Local Supply was founded in Bondi to set your mind free from overpriced sunglasses. They have teamed up world-class designers with high-tech manufacturers to craft strong, lightweight frames with polarized lenses as standard and at a price that leaves more for an active lifestyle.
6. Novo - With a global buying team, NOVO offers a vast range of attainable seasonal footwear designs that feel and look great. NOVO are made for style-driven, confident women, with extensive wardrobe and style needs.
7. Silent Theory - Founded in 2009 on the Southern Coast of Melbourne, a group of young designers shared a strong vision, mixing their creativity and passion for art, music and street culture, and expressing it through clothing for the like-minded.
8. Skin - Established in 2005, Skin Footwear is an Australian footwear brand focused on providing the most sought-after high fashion footwear. Designed in Melbourne, Skin Footwear has its sight set in the future carving out a niche market for unique designs that stand out in the crowd but can still stand the test of time.
9. The Critical Slide Society- Set up by two blokes in NSW, The Critical Slide Society has built a reputation for the best board shorts money can buy. The small team work out of a Redfern HQ, across all the categories required to lead that coastal life. This coastal life unites the team and the advocates, all of whom are masters of their own pursuits from surfers to board shapers, to artists and designers.
10. Third Form - After completing her studies at Sydney Tafe Fashion Design Studio and working in design roles for prominent Australian fashion labels; Zimmermann, Shakuhachi and Lee Jeans, ambitious Merryn Kelly sought something that little bit different. Utilising her experience and drawing on her values of living with a progressive outlook, challenging the status quo and the enjoying the thrill in a busy working life in the big city, a clothing collection was born in 2014. Since its inception, THIRD FORM has been worn by IT-girls Margaret Zhang, FIGTNY, Nadia Fairfax and Vanessa Hong. Labelled ‘cult following’ by VOGUE Australia and a ‘New Face of Australian Fashion’ by Forbes.com.
11. Three of Something Three of Something journey began when three friends joined forces to chase their dreams. Established in 2012, the independent boutique label is designed in the heart of Sydney's famous eastern beachside suburbs, and is a lifestyle brand that is devoted to raw luxury that perfectly blends beach culture with big city urban chic.
12. Wild Rhino - A leading brand in casual and dress-casual footwear, with products and materials sourced from leading factories around the world. Born of humble beginnings with only one style of shoe and one customer who believed in the vision, Wild Rhino was established in Melbourne in 1996.
13. Will & Bear - A small hat brand with a love for the outdoors and life on the road. Designing high quality headwear handmade from natural fibres to last the journey and to feel at home in the Australian landscape. Born on the road 3 years ago and still on the road working from their van in Australia today. From the start, sustainability played a major role in their designs and every business decision they have made to date.
14. Winona – An eclectic fusion of deluxe fabrics, well executed construction and divine details, these signature components have successfully developed a strong cult like following and have been worn by celebrities and influencers worldwide.
15. Sol Sana – A contemporary collection of footwear essentials for the modern woman. Conceived to celebrate women and designed in Australia, they make the shoes women want to have – and can afford to have while infusing enough individuality into each design so that she doesn’t feel like she’s got the same pair as everyone else.