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How Amazon operates

We have four core principles that guide us in delivering on our mission. These include customer obsession rather than competitor focus, nurturing a passion for invention, maintaining a commitment to operational excellence, and a focus on long-term thinking.

Our Leadership Principles

Our Leadership Principles aren't inspirational wall hangings. These Principles work hard, just like we do.

Where Amazon orders come to life

Fulfilment is at the heart of the Amazon experience.

Giving New Parents a Helping Hand with ‘Baby Wishlist’

There’s a huge amount to contend with in the lead up to the arrival of a baby and it’s hard work keeping on top of all the classes, appointments, shopping lists, and everything else that’s thrown at expectant parents.

Smarter, better, faster, Amazon

Amazon's Sydney fulfilment centre opens its doors.

Creating new jobs for locals in Australia

Amazon will create 500 new permanent jobs over the next year.

Amazon Web Services

We built Amazon Web Services (AWS) and became one of its biggest customers because we wanted to move faster.

Faster delivery for Australian customers

Amazon expands its fulfilment centre network with a second warehouse due to open second half of 2018.

Amazon Seller Success Stories: Astivita

Before selling products on Amazon Australia, Astivita was a B2B-focused company selling bathroom products and appliances.

Amazon Seller Success Stories: Boutique Retailer

Having been inspired by the store his parents operated when he was a child, Boutique Retailer’s founder and CEO Val Brusylovsky started selling menswear online over a decade ago.

Amazon announces paw-fect new category for Australian pets

While Australia’s humans have had almost a year to enjoy the wide range of products on offer at Amazon, the country’s furry, feathered and finned residents haven’t had their turn. Until now.
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Get the latest news and stories from Amazon, delivered right to your inbox.