It’s early in the new year. Resolutions of daily mediation, self-care, morning jogs, weekend meal planning, and “work-life-balance” are in full swing.
To uncover how enthusiastic Aussies feel about new year self-care, we've released new data comparing Australian purchasing patterns from the first week of December with the first week of January. Ever the optimistic bunch, Australians have increased their buying of supplements, juicers, sports apparel and air fryers since the new year.
It appears Aussies were planning to detox after the Christmas break, with a 200 per cent increase in the sale of juicers. Air fryers, known to minimise fat and calories, were also popular, with sales increasing by 44 per cent compared to the first week of December.
Fitness, another typical ‘New Year, New Me’ resolution was popular with health and fitness books seeing a rise of 91.5 per cent, and sales of sports shoes increasing by 68 per cent.
Continuing the self-care trend, Aussies kicked off 2019 by upping their intake of vitamins. Sales of diet supplements increased by 40 per cent, including herbal/mineral supplements which rose by 15 per cent.
Since launching in December of 2017, we have grown our selection on Amazon.com.au fivefold to over 100 million products across 29 categories. All of which is underscored by our dedication to offering value and fast delivery options every day.
It appears Aussies have started 2019 on the right foot. Good luck to everyone in sticking to those resolutions!